About Me
I am passionate about devising winning strategies that engage and delight the consumer, while maximizing profits for my clients and companies. I consider it a privilege to elevate the standard of excellence in my roles and I am committed to raising up future leaders in the industry through professional development, coaching, mentoring, and training.
My Highlights / Achievements:
• Orchestrated successful launch of two innovative influencer programs for clients that generated over $100K in annual revenue.
• Well-known for optimizing Affiliate Partner Program within first 3 months at International Sports Sciences Association (ISSA), generating over $400K in monthly revenue, maximizing ROI up to 9% and minimizing overall costs up to 40%.
• Credited with substantial enhancement in lead volume by 146% through introduction of 15+ broadcast campaign tests.
• Recognized for the smooth implementation of 30-member influencer program resulting in bolstering community reach up to 60% and registration sales by 25%.
• Served as Subject Matter Expert (SME) on innovative idea generation, content creation, and production by leveraging expertise in multi-channel integration.
Connect with me today to get to know me better and discuss how I can make my mission your mission and advance the shared goals of your company!
Experience
Digital Marketing Manager
Media, Sponsored Content, & Affiliates
Phoenix, AZ 2021 – Present
International Sports Sciences Assoc. (ISSA)
Managed all broadcast media campaigns, sponsored content initiatives, and owned the ISSA Affiliate Program. Used A/B testing strategies and campaign analysis to drive revenue and new customer acquisition. Developed new opportunities for fitness content creators and affiliate partners. Presented weekly KPI performance on multiple channels to senior management.
● Within 3 months, optimized the Affiliate Partner Program to reduce costs by 40% and increased ROI by 9%.
● Launched 15+ broadcast campaign tests that increased lead volume by 146%
● Strategized, developed, and managed 8+ sponsored content initiatives to optimize lead and revenue generation
● Implemented 5+ fitness influencer content campaigns to drive engagement and increase lead volume
● Suggested and enacted improvements to KPI reporting process that saved 12+ hours of manual labor.
Influencer Marketing & Social Media Consultant
Phoenix, AZ 2018 – Present
Proactive leader of marketing initiatives, developing influencer relationships, health & wellness industry networking, and strategy development. Design and deliver winning marketing campaigns to generate revenues and YOY profits, while leveraging social media, technology, and communications expertise.
Client: RacePlace Events (2019 – Present)
Subject Matter Expert (SME) in social media campaigns, email marketing, strategic planning, and community events.
Coordinated and executed the 30-member influencer program that bolstered community reach by 60% and registration sales by 25%.
Client: Rock N’ Roll Arizona – IRONMAN Group (2018 – Present)
Built and empowered a new 10-member street marketing team.
Brainstormed and delivered innovative communication strategies.
Boosted registration sales by 35% and outperformed target goals.
Affiliate Relations & Account Services Manager
Phoenix, AZ 2016 – 2021
RightThisMinute (Viral Videos TV Show)
Principal strategist in account services and client relations management. Partner with in-house creative team and on-air talent to create content, TV graphics, promotions, and digital assets. Craft inventive communication strategies and marketing materials, streamlining data on national rankings and research, show updates, and client turnkey tools. Spearhead client relations management and consumer engagement via the online affiliate toolkit and ad website. Facilitate strategy meetings with key stakeholders on long-term projects. Utilize analytics to draft reports to propel data-driven decisions regarding asset allocation.
Primary liaison between 10+ internal teams and 1K+ external clients.
Designated Creative Project Manager for over 20 long-term RTM initiatives.
Foster and strengthen client relationships with 200+ TV stations.
Planned and delivered 12+ large-scale company/client events, including client and employee gifts, talent photoshoots, and on-site event coordination.
Presented annual reviews to station executives and ABC/Disney leaders.
Generated 5+ new integration sponsorship proposals for ABC/Disney teams.
Conducted 12+ station visits representing RTM talent to promote the show.
Marketing Manager
Scottsdale, AZ 2015 – 2016
RWC Adventures | Fleet Feet Sport
Subject Matter Expert (SME) in multi-channel integrated marketing campaigns for two different companies. Conceptualized, developed, and rolled out strategic marketing action plans by effectively translating client needs into engagement campaigns
Designed and deployed campaigns for 4+ endurance events.
Directed content creation, brand identity, and collateral worth $10K.
Motivated and mentored 30+ cross-functional personnel across two companies.
Marketing (Promotions) Producer
Phoenix, AZ 2011-2015
Tucson, AZ 2010-2011
KPHO-CBS Ch. 5 | KVOA-NBC Ch.4
Proactive leader of driving news brand and marketing for two different TV stations. Leveraged expertise in multi-channel integrated to accelerate, ideation, content creation, and production. Identified opportunities to promote brand reach in appropriate target and market segments in viewer base growth, new viewer acquisition, and online/off-air engagement. Increased brand footprint and engaged in community outreach events.
Conceptualized and distributed 1K+ brand image promotional videos.
Bolstered TV ratings by 10%+.
Motivated and directed 12+ on-air talent and 10+ internal teams in content creation. Designed winning content to engage consumers in target markets.
Developed 10+ community events and outreach campaigns.